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"Alicia is always bringing the best energy to the PetSmart team and all the work she does! Not only is she constantly bringing good vibes and hilarious stories to the team, but her design and concepting skills are constantly impressive to the team and client. "

Darius Meyer
Portfolio Manager, The Lacek Group

MY APPROACH

I approach each job — whether a complete re-brand, a photoshoot or a digital strategy — the same way.

1.  Input – ask lots of questions, do the research, and gather creative inspiration

2.  Ideation – brainstorm, doodle, chat with the team, ask more questions, and follow the spark

3.  Strategy – Clarify the goals, make the plan, build the timeline, and establish the steps for execution

4.  Collaboration – Gather the team, discuss the details, build trust, regroup, and problem solve

5.  Execution – Dive in, do my part, provide support, and deliver

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"Alicia's ability to quickly discern projects needs and translate them into actionable steps is among the best I've seen. She approaches her projects with intellect, humor and expertise. She's fun to work with and delivers projects on time and within budget. I'd work with Alicia again in a heartbeat!"

Heather Faulkner
40 Under 40 | Chief Communications Officer

AWARDS

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Silver
MN AdFed The Show 2022 | Special Event Materials
Creative Direction
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Bronze
MN AdFed The Show 2024 | Data Driven Design

Art Direction/Design
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about
me

Big ideas. Bigger laugh.


I am a focused ball of energy ready to throw myself into any design challenge. With 25 (but who’s counting) years of experience in a wide variety of industries. I tackle every project with the breadth of knowledge that comes from working with brands across a wide spectrum and on teams just as varied.

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