MY APPROACH
I approach each job — whether a complete re-brand, a photoshoot or a digital strategy — the same way.
1. Input – ask lots of questions, do the research, and gather creative inspiration
2. Ideation – brainstorm, doodle, chat with the team, ask more questions, and follow the spark
3. Strategy – Clarify the goals, make the plan, build the timeline, and establish the steps for execution
4. Collaboration – Gather the team, discuss the details, build trust, regroup, and problem solve
5. Execution – Dive in, do my part, provide support, and deliver
"Alicia is a highly skilled and versatile graphic designer with a strong understanding of design principles and software. She consistently delivered high-quality work, and provided excellent feedback to help bring my marketing vision and messaging to life. "
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Heather Corbin
Abbott Laboratories | Manager, Marketing & Communications Cardiac Rhythm Management
"One word that comes to mind in describing Alicia is 'flair.' Flair in her work, flair in her personality, flair in her style. Always upbeat and willing to do whatever it takes to get the job done, Alicia is someone who makes the world go 'round. She's fabulous!"
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Kat Dalager
Creative Wrangler
about
me
Big ideas. Bigger laugh.
I am a multi-faceted, high-energy creative leader with over 20 years of experience in a variety of corporations, agencies, and industries. I bring an award-winning eye for design paired with a mind for evolution and efficiency to every team. I thrive in a challenging and diverse environment with an entrepreneurial spirit and puzzles to solve.
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